Who is behind the Climate Lobby?
181st Street
181st Street is a trusted communications & reputation partner to brands, CEOs, charities and campaigning organisations that want to take a stand, leverage influence and drive change.
Our vibrant and talented team of strategists, creatives and behavioural science experts bring proven scientific methodologies back to the art of communications, lobbying and advocacy, to achieve cut-through in a world of 3-second attention spans, and to deliver transformative impact.
Our background in political campaigning, advocacy, demographics and digital communications will be key to successfully lobbying the political parties and securing the climate, nature and quality of life actions we desperately need from the next government.
Who is behind the Climate Lobby?
#EthicalHour
For over 7 years, #EthicalHour has been starting the conversations that matter. When #EthicalHour began, the world was a very different place. Pre Blue Planet II and the surge in plastic pollution awareness. Pre roll out of the Paris Agreement. Pre Climate Change Act, COP26 and the landmark pledges committed.
In the greatest decade of climate change awareness, #EthicalHour has been at the cutting-edge.
Our community and training has launched and grown thousands of eco challenger brands. Our campaigning and advocacy work has taken the message mainstream. Our sustained action has influenced change.
Senior Lobbyist
Dr Andrew Lumsden-Groom
Dr Lumsden-Groom has extensive expertise and experience in political campaigning and communications.
With a Masters Degree in socio-political economics and a DSocSc in socioeconomics & rhetoric, Andrew is an expert in demographic targeting and behavioural science. Having helped to explore the fundamentals of the now mainstream ‘seven-tier class system’ in the early years of behavioural economic theory, Andrew has worked on some of the world’s most innovative behavioural micro-targeting campaigns.
Andrew trained as a Crisis Specialist, and has extensive experience of advising HM Government and corporate companies in this capacity. A former partner at Edwards, Litchfield & Smith, and now partner at 181st Street, Andrew has extensive experience in public affairs, economics and risk & crisis management in both the public and private sectors, within the UK and internationally.
Senior Lobbyist
Sian Conway-Wood
Sian is a brand, marketing & communications strategist and sustainability expert with over a decade of experience designing cause-embedded communications strategies, launching and scaling eco-focused challenger brands and helping businesses and charities to attract funding, leverage influence, garner media attention, change policy & legislation and create behaviour change.
She is Senior Managing Partner at 181st Street and the Founder of #EthicalHour. Sian has spent almost a decade building an influential global network of sustainability-focused changemakers who have helped shape the public conversation around climate and nature – from influencing individual behaviour change, through to shaping national policy and turning the climate emergency into a mainstream media issue.
As a UK Government Green Ambassador, Sian has experience in supporting DEFRA to run campaigns that engaged local communities in climate action and pushed the climate emergency to the forefront of the public and political consciousness.
As author of the book “Buy Better Consume Less Create Real Environmental Change” (2022, Icon Books), Sian is a regular media commentator on sustainability, conscious consumerism and greenwashing in print, radio and television around the world.
